2. Product roadmap and design
We'll set about creating an overall product roadmap based on your objectives, the success criteria and your users' motivations, wants and needs.
The product roadmap will encapsulate the constituent parts of the solution, their dependencies and their relative priorities and timescales. This roadmap will be expanded into a system design - specifying the platforms we'll use, how they're structured and how data will flow between them.
Product design is about more than just the visuals - it's about balancing your own objectives against the needs of your users to design an optimal user experience that delivers measurable results.